CDEWorld > eBooks > Developing an Online Presence Through Search Engine Optimization and Website Design

⇐ Back to eBook Library

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit house by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at

Approved PACE Program Provider. FAGD/MAGD credit. Approval does not imply acceptance by a state or provincial board of dentistry, or AGD endorsement. 1/1/2017 to 12/31/2022. ID # 209722.


September 28, 2017

Developing an Online Presence Through Search Engine Optimization and Website Design

By Lou Shuman, DMD, CAGS
Commercial Supporter: KaVo Dental

Cultivating a significant online presence can assist a dental practice in retaining loyal patients and attracting new ones. To do so, dentists must have a basic understanding of how search engine optimization can increase their website's effectiveness in appearing in the search engine results, thus exposing them to more potential patients. Ensuring that the website design is user friendly and compatible across multiple devices will strengthen brand recognition and increase the likelihood of conventing online visitors to patients, which is the ultimate goal of creating a strong online presence. 



  • Describe how to enhance a website presence in order to attract new patients and build patient loyalty.

  • Introduce effective search engine tools to maximize online visibility.

  • Discuss the importance of branding and why a website should be viewable on different types of devices.

About the Author

Lou Shuman, DMD, CAGS
President and CEO, Cellerant Consultant Group

Download FREE eBook now!